Gina Stingley Market Strategies

Contact

Gina Leo Stingley is a market strategy consultant with two decades of experience in growing professional services brands. Guided by market-driven insights and an unyielding desire to challenge the status quo,
Gina has a proven track record
of success.

Services

Gina’s offerings help professional services companies of all sizes enhance their reputation, connect with their clients and win more work.

  • Whether you’re looking for a complete rebrand, or a refresh to maintain relevancy in a crowded market, Gina provides brand audits, messaging and positioning strategy, brand guides, website design, graphic design and training to ensure your staff buys in to the new brand.

  • As a seasoned PR professional, Gina provides media training, public relations campaign planning, and PR tactics from drafting press releases and writing contributed articles to pitching journalists.

  • Gina helps you better understand your buyer personas and creates custom content to aid in the buyer journey, from white papers to videos and social media campaigns.

  • Have a must-win pursuit coming up? Gina helps with strategy from pre-proposal through interview stages, including message development, positioning and presentation training.

  • Gina provides strategy for educating, informing and engaging stakeholder groups for clients developing public-facing projects using a variety of tools from message development to website and collateral building and meeting facilitation.

Clients

About Gina

Gina Stingley is Principal Owner of Gina Stingley Market Strategies, LLC, where she provides business-to-business marketing consulting to clients in professional services looking to strategically grow their business. Gina has provided services including brand strategy, public relations and business development planning to continue the upward trajectory of professional services firms like J.E. Dunn Construction, DLR Group, ANC, Altitude Design Office, AstraWorks and Walter P Moore.

Prior to launching her marketing consultancy in 2020, Gina was a Principal and Director of Market Strategy for architecture firm Populous, the world’s largest sports architecture firm. While at Populous, Gina focused on strategic planning, business development and firm growth and helped lead the firm to some of its most successful years on record. Her career was marked by achievements including managing the firm’s 2009 rebrand from HOK Sport Venue Event, launching new markets such as a design-led design build practice and the firm’s esports market, and creating market plans for growth into new regions.  She worked with more than 30 professional and collegiate sports teams and civic entities on public and community relations around new building design and construction and regularly landed stories in the Wall Street Journal, USA Today, Fast Company and Sports Business Journal.  

In the course of her career, Gina has focused on public relations, corporate communications, social media and content marketing strategy and community relations in health care information technology and architecture. She is a graduate of the University of Kansas, where she received her bachelor’s degree with honors in journalism in 2001. Gina received the 2003 International Association of Business Communications Kansas City Chapter Rising Star Award and was named to Building Design and Construction Magazine’s 2018 40 Under 40. Her work has garnered multiple marketing awards, including the 2018 National Best of Show with the Society for Marketing Professional Services. She is an active community volunteer and serves as a Sustaining Member of the Junior League of Kansas City, Missouri.